Mr. Jeff Chang is the Chief Digital Officer at Condé Nast Taiwan. He is also the Founder and CEO at Yeeda, a fashion O2O startup. He is also the founder of F Camp, an incubator that aims to spur innovation within the fashion/lifestyle industry ecosystem by incubating promising startups. He currently sits in the Board of Directors of P1, China's top fashion web, and being an advisor to various startups in the fashion & lifestyle area.

Jeff was VP of Strategy and Business Development at Trends Media Group, China's largest fashion media group, in charge of venture investment. He had invested 10+ startups globally, including New York-based Shoptiques (a YC company), and London based ASAP54..etc.

Before immersing himself in the venture investment world, he worked at various leading strategy consultancies (Oliver Wyman and Arthur D. Little), to help global TMT clients to design the China strategy.

Jeff graduated from the University of Illinois at Urbana-Champaign for his MBA.